Why Chosen:
I chose the photographer Adam Goodison because his work within fashion also include elements of surrealism and allows audiences to have various interpretations of his work. Additionally, his use of colour and lighting have influenced me greatly. High key lighting as featured in the first image is typical within fashion photography although the low key lighting of the second image and the colour gel lighting of the third are less commonly used and are techniques that I have explored and would possibly use again in the future.
Examples of Work:
Denotation: The subject is central to the image with the props composed around the model. The lighting used is high key lighting and is a common feature of fashion photography. The colure used contrast well against the white backdrop and the positioning of the lights aid in creating shadows. The framing is typical portrait for use in magazines and such.
Connotation: The connotation of this image could itself be a criticism of the fashion industry; the model is posed amongst the mannequins and thus could implicitly be understood as a thing as opposed to a person by the industry. The shadows featured as a result of the high key lighting could imply the darker nature of beauty and fashion.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The denotation of this image includes the lighting being that of low key technique. The lighting might have also employed cool colour gel filters or a natural density filter could have been applied to the camera lens. The subject is placed centrally within the compositional framing and the eye is immediately take to the face of the model due to the circular framing behind the head which is reminiscent of renaissance halos.
Connotation: The model is framed by a renaissance-like halo bearing the Versace logo as is further enforced by the golden tendrils emanating from the mask. The outfit is composed of a material that resembles a bin-bag which could imply the lengths of the fashion industries individuality and originality.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The denotation of this image is a low key lighting silhouette shoot with the use of colour gels. The subject is posed in a way that created interesting angles and emphasises the silhouette of the clothing. The image also appears to use a gradient on the right side of the photograph gradually lightening the further left the eye is drawn. The curves of the body take the eye of the audience on a journey to study the clothing.
Connotation: The connotation of this image could be that fashion is not simply about how it looks explicitly, it creates an atmosphere and helps build character and that an audience should not dismiss clothing and fashion as a show of vanity but experience it as a lifestyle inspired by clothing.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The lighting employed within this photograph is high key lighting and the subject is the same one as featured in the first image outlined at the top of this post. The subject is somewhat off centre and is staring away rather than making a direct address to the audience as is a technique used in most fashion photoshoots. The backdrop has become a prop in the shoot as the model is ripping through the backdrop.
Connotation: The implicit meanings of this image could be in reference to the breaking down of societal and industry expectations of beauty and technique. The model is frozen in time as though she is a mannequin much like in the first image. The gloves and earrings connote wealth and status whilst the hair and make-up is more free and un-restricted.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The subject is central to the image with the props composed around the model. The lighting used is high key lighting and is a common feature of fashion photography. The colure used contrast well against the white backdrop and the positioning of the lights aid in creating shadows. The framing is typical portrait for use in magazines and such.
Connotation: The connotation of this image could itself be a criticism of the fashion industry; the model is posed amongst the mannequins and thus could implicitly be understood as a thing as opposed to a person by the industry. The shadows featured as a result of the high key lighting could imply the darker nature of beauty and fashion.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The denotation of this image includes the lighting being that of low key technique. The lighting might have also employed cool colour gel filters or a natural density filter could have been applied to the camera lens. The subject is placed centrally within the compositional framing and the eye is immediately take to the face of the model due to the circular framing behind the head which is reminiscent of renaissance halos.
Connotation: The model is framed by a renaissance-like halo bearing the Versace logo as is further enforced by the golden tendrils emanating from the mask. The outfit is composed of a material that resembles a bin-bag which could imply the lengths of the fashion industries individuality and originality.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The denotation of this image is a low key lighting silhouette shoot with the use of colour gels. The subject is posed in a way that created interesting angles and emphasises the silhouette of the clothing. The image also appears to use a gradient on the right side of the photograph gradually lightening the further left the eye is drawn. The curves of the body take the eye of the audience on a journey to study the clothing.
Connotation: The connotation of this image could be that fashion is not simply about how it looks explicitly, it creates an atmosphere and helps build character and that an audience should not dismiss clothing and fashion as a show of vanity but experience it as a lifestyle inspired by clothing.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
Denotation: The lighting employed within this photograph is high key lighting and the subject is the same one as featured in the first image outlined at the top of this post. The subject is somewhat off centre and is staring away rather than making a direct address to the audience as is a technique used in most fashion photoshoots. The backdrop has become a prop in the shoot as the model is ripping through the backdrop.
Connotation: The implicit meanings of this image could be in reference to the breaking down of societal and industry expectations of beauty and technique. The model is frozen in time as though she is a mannequin much like in the first image. The gloves and earrings connote wealth and status whilst the hair and make-up is more free and un-restricted.
Context: Goodison is a fashion photographer who has worked with customers such as House of Holland, Wonderland, Volt, Novembre, Hunger, Vision China, Tank, Burberry, Givenchy, Off Black.
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